OH
OH Development
2025
New York, NY OH is a company built to pioneer the future of immersive technology and spatial environments. It exists to invent how people interact with virtual worlds—not as an offshoot of fashion, but as a foundational force shaping the next generation of commerce, culture, and storytelling.

Founded by Jose Peon, OH operates with the mission of engineering entirely new systems of experience. The company’s core belief: immersive technology isn’t a layer on top of reality—it’s a new reality to be built from the ground up.






Pilot Project: Nooon Store Experience

The Nooon Space Experience, developed in collaboration with Cesar Amezaga  is the first glimpse into OH’s vision: a fully walkable, interactive virtual retail environment that reimagines e-commerce as spatial, emotional, and alive.

Built in Unreal Engine, it transforms traditional browsing into an experience of exploration and connection—designed to immerse users inside the narrative of a brand.








Building the Nooon Store Experience has involved merging multiple workflows to create a seamless, spatially rich environment. Avatars and garments were developed through CLO3D, allowing precise control over fit, drape, and silhouette before being integrated into the virtual space. Every avatar is customized to reflect the design language of the brand, serving both functional navigation and narrative presence inside the environment.

Beyond static visuals, we created custom movement systems and simulations to breathe life into the characters and spatial elements. Motion capture, animation blending, and environmental dynamics were layered into the experience to ensure that movement feels natural and immersive. Every step, gesture, and interaction is designed not just to show the space—but to live inside it.
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To expand the interaction inside, we developed a custom object analysis system. Users can rotate products 360° to examine details in real time, accessing deeper layers of information through a simple interface. Each object includes an option to “read” a description directly within the space, or seamlessly link out to its full product page when applicable—bridging spatial exploration with functional commerce.
OH is laying the groundwork for an immersive ecosystem where creators, brands, and audiences coexist inside spatial narratives. This is not just a vision for virtual stores—it’s a redefinition of how identity, culture, and commerce will live inside new worlds.

This is a platform for presence. A new frontier for experience.