Nooon Development
2024
New York, NY
The campaign is built across multiple layers: editorial storytelling, detailed product representation, and digital innovation. Physical and digital mediums interact seamlessly, building a full visual system that expands the identity of Nooon while maintaining the clarity and precision that define the brand’s foundation.
The editorial narrative for FW24 presents Nooon garments not just as clothing, but as components of larger environments. Shot in raw, controlled spaces, the campaign imagery uses neutral backdrops and structured poses to highlight the engineered nature of each silhouette while allowing the materials and forms to command attention.
Lighting, styling, and framing were approached with an architectural mindset—emphasizing tension, balance, and presence. The goal was to let the garments exist as functional sculptures on the body, set within minimalistic, high-contrast compositions that amplify the collection’s technical and emotional undertones.
PRODUCT PHOTOGRAPHY
On-model shots were approached with a focus on fit, proportion, and functionality. Each look was captured in motion and stillness to communicate not just how the garments look, but how they behave. Neutral styling, directional lighting, and dynamic posing were used to highlight key features like modular construction, engineered cuts, and material performance.
On-model shots were approached with a focus on fit, proportion, and functionality. Each look was captured in motion and stillness to communicate not just how the garments look, but how they behave. Neutral styling, directional lighting, and dynamic posing were used to highlight key features like modular construction, engineered cuts, and material performance.
All photography outputs were optimized for a clean and fluid integration into the Nooon digital platform. From product pages to interactive elements, imagery was tailored to maintain a consistent, minimal visual language across desktop and mobile viewing—emphasizing clarity, simplicity, and function at every step.
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Flat product photography was executed with an emphasis on precision and detail. Each piece was carefully steamed, shaped, and lit to show the structure, fabrication, and construction techniques. Consistency across angles and framing was prioritized to create a cohesive, utilitarian presentation that reflects the brand’s engineering-focused identity.
Macro shots and zoomed-in detail photography were captured to emphasize the technical craftsmanship of each piece. Stitching, material treatments, fastenings, and modular elements were all documented to provide full visibility into the product’s functional and aesthetic qualities. These visuals offer the customer a closer look at the design logic behind each construction decision.
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In addition to traditional e-commerce presentation, a breakdown approach was introduced where key functional elements—like adjustability systems, modular attachments, and insulation choices—were highlighted separately. These frames bridge storytelling and usability, allowing the audience to understand the design purpose behind every choice.
Pieces were visualized inside minimalistic, atmospheric environments built digitally—showcasing garments against conceptual spaces that mirror the campaign’s core aesthetic principles: utility, clarity, and presence. These renders allowed the brand to build campaign extensions without physical constraints.
The result: a seamless translation from digital to physical. Campaigns, installations, and product launches are visualized holistically from the first stages of development, ensuring every output feels interconnected and intentional.
The 3D campaign content was integrated alongside physical imagery, blending the two mediums seamlessly. This approach reinforces Nooon’s mission of engineering new standards of presentation—where digital and physical design coexist, enhance each other, and move the customer closer to the work.
Garments were recreated digitally using CLO3D and Cinema 4D to allow for full simulation of fit, drape, and behavior. These models served not only for internal development but also as visual assets that reflect how the pieces move and interact with virtual environments.
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